In the first section, Standart reveals the fact about coffee farming and its varieties still unknown to most of the coffee lovers. They gives us some numbers and stats to raise awareness about the crisis coffee farms are facing. They also dig deeper about Brazilian coffee and its true charm, as well as featuring Costa Rica, the emerging origin.
PEOPLE Chapter starts with an interview with Mr.Mori, the founder of a cult roaster, COFFEE COUNTY in Fukuoka. Standart interviewed him at his house, focusing on his charismatic philosophy expressed through his style and his coffee. Then the chapter leads you to the talk with Mr.Freeman, the founder of Blue Bottle Coffee. He reveals the history of the brand that started out from a little garage, and talks about his challenge- "can we expand a coffee business while maintaining the quality?"
In Meet Your Stockists, Standart visits Nagasawa Coffee in Iwate and OKINAWA CERRADO COFFEE BeansStore in Okinawa.
In the WORLD chapter, the magazine takes us to London and explore its unknown history of coffee. Then you will learn how to tell your fortune with a cup of coffee you just finished, with an instruction of a coffee fortune teller, Ms. Anna-Sophia Soulis. After reading about the backstory of Standart's logo and typeface, introduced by theri designer, Mr. Peter Biľak, the unique coffee culture grown in Johannesburg will be introduced.
Standart is a magazine supported by multiple talented artists, writers and contributors around the world, including New York, London, Melbourne and Tokyo. They strongly believe in the power of printed media as the best way to convey the wonderful messages with sophisticated design, because it gives people the opportunity to sit down, take time and read, which has become somewhat difficult in this digitalized world. Every issue delivers capturing interviews, informative articles, guides to world’s beautiful cities, and short stories, providing a whole new level of different perspective of this wondrous beverage, coffee.
Since its establishment in 2015, Standart has been rapidly growing, and they are now distributing to more than 53 countriesall over the world. They were nominated to Sprudgies Awards in the category "Best Coffee Magazine" both in 2015 and 2016.
“The never-ending pursuit of quality and precision is one of the foundations on which the Japanese culture of craft stands…The entrepreneurial and coffee-drinking spirit of Japan — both the old-school kissaten-style the hip third wave — has inspired much of the Standart philosophy. That sense of cohesion was so strong that we felt we simply must bring Standart to Japan, to become a part of the specialty coffee knowledge exchange in one of the most exciting communities in the world.”
“Standart Japan will bring readers the same quality-driven, carefully curated content in three chapters. The pilot issue is an almanac including some of our favourite pieces we published translated into Japanese, and a couple of brand new articles exclusive to Standart Japan.”
(Quotes from Standart official website: https://journal.standartmag.com/announcing-standart-japan-c2f1ed56a0e7)
All articles are in Japanese